Our Story

Who we are?

Lion & Light is a mama-owned, small business that began with a simple desire and turned into a big dream. I'm Shafi, daughter, wife, mama, and the head and heart behind the brand. With a background in healthcare, being an entrepreneur was far from my list of things to accomplish in life. But motherhood changes you. With an innate need to spend as much time with my littles, I had an urge to figure out my next big thing. What started off as a "passion project" has now turned into a purpose. Taking this step was a fluke, but this new path has become a meaningful part of my identity - as a mama and an individual. I hope you join and follow me on this journey of "mompreneurship"! I am so glad you're here!

How we got started?

After the birth of my daughter, I realized how important it was for me to find and maintain my personal identity, beyond the role of "mama". I like to think of my daughter as the change agent - in my mindset and my drive - a spark that enabled me to build a new brand and a new me. Since that spark, Lion & Light has been on fire and I can't wait to share our creations with you!

What inspired the Jetsetter? 

When my son entered toddlerhood, I found myself needing less and less things when leaving the house with him - whether it was to the grocery store or the park or even a longer full day trip to the zoo! ...and a bulky backpack was just slowing us down! I knew I needed something compact to fit my on-the-go lifestyle and that still made me feel fashionable and trendy...and I knew what I was looking for didn't exist. So I created it myself! After months of planning, designing, sourcing, problem solving, and perfecting, we finally had a diaper bag that did it all - comfortable and stylish, functional yet minimalist. What a labor of love! I hope you love the Jetsetter as much as I loved creating it, and now love using it myself (seriously, I've ditched all my other bags!)

Our mission

As a mama of two little ones myself, it is very important for me to create products that are functional and simplify everyday chaos, without compromising personal style. Every product at Lion & Light is thoughtfully designed with the goal to provide easy-to-use and unique items that make parenting simpler and elevate your "mama look". From one mama to another - I hope our products make you feel empowered to tackle the day so you can continue making memories with your littles. 

With love, 
Shafi 
(founder & mama)